“Your personal business psychologist believes in you. Sometimes that’s all you need to move forward.”
Julika Novkova, PhD
Hello, I am Juls!
Welcome to Juls’ Psychology – the place where psychology creates new worlds for you!
I am Dr. Julika Novkova (Juls), business psychologist, consultant, certified business coach, mentor and entrepreneur, founder of Juls’ Psychology Bulgaria & Juls’ Psychology International . I am the founder of InnovaCeption International – a transformational program for entrepreneurs and business leaders for a creative and innovative personal development without burnout. I also developed Autopoiesis 4.0, a systematic organizational approach for an altruistic organizational culture development and organizational change management.
For more than 10 years, I have been helping business leaders effectively manage the people, processes and tasks in their businesses without burnout. Every stage of life and business confronts us with a new crisis that sometimes we are neither prepared for nor have the solutions and tools to handle on our own. I am happy to support my clients and together we share knowledge, experience, understanding and personal meaning. We look for solutions and shortcuts. My role is to keep the focus on the process and observe how people feel as they walk their path. From my point of view it is important how you experience your work and life, would you agree with me on this?
Invest in yourself, because you are the most important system to develop in your lifetime!
The starting point for personal and business transformation is human perceptions and how we approach ourselves, the world, businesses and the people in them. We can see opportunities in situations where we could find only frustration, lack of control, and emptiness a moment ago.
I like to see people become self-aware, self-empowered and self-structured into a sense of extreme self-affiliation. I like how they take control over their world in search of the authentic anchor via the question ” Who am I?”.
I believe that the most important resource for success is our personality.
To manage effectively change in personal and business terms, we first and foremost need clarity of thought, our internal logic and the courage to make decisions. Balanced emotions and focused reasoning are the two powerful instruments to rearrange the chaos in our world, creating our own unique and systematic order.
In 2019 Dr. Novkova successfully defended her dissertation thesis on “Personality Determinants of Innovative Attitudes in Managers” at the Department of Social, Organizational, Clinical and Pedagogical Psychology, Faculty of Philosophy, Sofia University, creating a theoretical-empirical psychoprofile of contemporary synergistic, innovative business leaders
In the academic years, 2019/2020 and 2020/2021, Dr Novkova led seminars in the discipline of “Economic Psychology” in the undergraduate program “General Psychology” at the Department of Psychology at St. Cliement Ohridski University, Bulgaria.
Between 2016 and 2021, Dr. Novkova has been a frequent guest of media and informal learning networks to raise awareness of the role of modern applied psychology in personal and business development. She is a mentor in several networks supporting the development of youth potential. She is also part of an international network supporting women victims of domestic violence. Julika says mentoring is an important part of her personality and she gives a lot of care and attention to her mentees.
After graduating as a Master in 2012 from Sofia University, she immediately started working as a Research Fellow at the University Center for Conflict Management and Organizational Studies at the Faculty of Philosophy at Sofia University and held the position until November 2019. She has been involved in numerous national and international research projects in the field of leadership, management, entrepreneurship and innovation development and has authored several national business studies herself.
In 2013-2014 she was part of the teaching team at the Graduate School of Insurance and Finance in the Master’s program. She teaches seminar classes in several social and business psychology courses as a visiting assistant professor.
In 2009, she became certified as a business coach trainer and conducts trainings and workshops in sales, professional presentation and soft skills.
The Juls’ Psychology Project and Network
In 2010, Julika has created the Juls’ Psychology brand and developed her business as a Personal Business Psychologist & Organizational Consultant Executive Business Skills Trainer. The first platform for Juls’ Psychology Bulgaria started in 2016. The content at the www.julspsychology.com is in Bulgarian language, because Julika wants to support the Eastern European entrepreneurs to be more informed, spontaneous, and courageous. Later, in 2019, she started the Juls’ Psychologi International project at the domain Julspsy.com to bring awareness among the western entrepreneurs that burnout prevention is a multifaceted construct.
Experts need to develop a broad skill set to adapt to the ever-changing business environment without burnout. When we calm our overanalyzing minds and drained bodies, when we bring back the control over our internal states, then we become more focused, creative, innovative, and productive. The high levels of activity can push us to be more proactive and brave when it comes to idea generation and decision-making, but it puts us at a higher risk of burning out. People who make authentic decisions feel that their efforts have a deeper, personal meaning. They are tending to feel more satisfied and valuable. From a psychological perspective, the natural outcome of enhanced personal creativity and innovativeness is burnout prevention and long-lasting productivity, because cherishing your creative-innovative sources starts with understanding how to preserve them and how to recharge your brain to be capable of idea generation.
Julika is also the founder of InnovaCeption, a model for personal transformation through innovation and creativity. Juls helps business leaders manage internal and external change more effectively through innovation, creativity and authenticity.
Her research interest is primarily focused on micro and small business owners and managers, but she also has experience as an organizational consultant in larger organizations. She conducts one-on-one personal coaching with entrepreneurs, managers and freelancers.
Juls’ Psychology is built around a community of micro and small business models whose owners are trying to make a qualitative difference in Bulgarian and European business. Each business model is becoming a disruptor in its niche as benefits are chased through efficient management and optimized cost.
In the Juls’ Psychology blogs (International and Bulgaria), Julika publishes original work based on a scientific research approach and empirical evidence in the field of Psychology, Business Modeling, Entrepreneurship, Consumer Behavior, Marketing, and Strategic Planning. The intersection between the studied domains is the individual – the creator and the carrier of the business. All the models are based on the STEM approach in Psychology, using different statistical methods to evaluate and analyze the instrumentation.
The personal business training approach is hands-on and structured around solving real & business cases with proprietary psychological tools and methods.
The consultancy service “1:1”
Working with a closed system (person, group and organisation) requeires a personalized approach. The result is an in-depth and personal contact with each client. I find this kind of interaction meaningful because it helps the person to improve the quality of life and business by relying on herself/himself and others.
We can’t save the whole world, but we can save one person’s or community’s whole world.
Entrepreneurs and business leaders learn new skills to manage their people and processes, improving their personal resilience and flexibility to deal with uncertainty, risk and change.
I develop the questionnaires I work with herself, which allows me to adapt the systematic analysis approach to a concrete and specific context. The solutions I am trying to offer are strictly customized to ensure their effectiveness and applicability.
Entrepreneurs don’t fail, they just stop.
Change. Adapt. Evolve.
Share your goals and ideas with me here: