Business Analysis


Our comprehensive business consulting services specialize in delivering tailored solutions to ignite the growth and development of your business through the power of modern applied business psychology. What we offer in our initial consultation:

  • Online consulting session (90 minutes);
  • Professional Business Questionnaire;
  • Personalized tools & approach;
  • Suggestions for further analysis and strategy development;
  • Setting business & marketing goals;
  • Summary of the consultation by e-mail;

Our business analysis approach differs from typical business counselling (which is relatively broad and generic). We create highly personalized, more “technical” and “actionable” solutions for business & marketing transformation for our clients as a PhD level consultants with 15 years of mastery in both scientific and business settings.

Try to understand yourself in business: your perceptions, experience, values, thoughts, feelings, and typical decisions and reactions & master your brand development!

Dr. Juls Novkova, Ph.D. /CEO at Juls’ Psychology

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Stay adaptable, competitive, and profitable in a dynamic business environment!

Welcome to our Business & Behavior Analysis Consulting Services: business intelligence is essential if your organization is planning to implement significant change initiatives!

Business Analysis is the process of evaluating and analyzing an organization’s business processes, systems and objectives to identify areas to improve, streamline operations and drive growth. By providing insight into market trends and customer behavior, helping to develop effective strategies and making informed decisions, business analysis is critical to identifying business needs and requirements, aligning strategies and goals, and finding opportunities to improve efficiency and profits.

As a strategic tool, it can also help businesses identify and solve problems, mitigate risk, identify their competitive advantages, target new segments or markets, and support innovation initiatives to ensure long-term sustainability.

What is included in this initial consultation?

  • Online consulting session (90 minutes);
  • Professional Business Questionnaire;
  • Personalized tools & approach;
  • Suggestions for further analysis and strategy development;
  • Setting business & marketing goals;
  • Summary of the consultation by e-mail;

You can explore other options, compare this plan with others, and find out more about the business psychology consulting here.

After the initial consultation, and if you feel you need more long-term support, we can discuss a plan that suits your needs, time, resources, energy level, limitations, wishes and goals. Let us know what you need and we’ll get back to you with suggestions on how to prioritize your budget and meetings.

Don’t worry, we will answer all your questions.

To start the change you need to realize that YOU are the decision maker and we are just a facilitator and an observer of the process. Our role is to give you some space and time, some tools and ideas, and most importantly – to ask the ‘right’ questions. Life can be lived in many different ways, so there is no one-size-fits-all solution.

It is important to feel that your world is all yours and that the solutions are uniquely yours

Which areas can implement Business Analysis tools & Approaches?

Business Analysis identifies areas for improvement in operations, services, processes and tools by providing a clear understanding of the current state of the business model:

  1. Development of  effective marketing funnels through analysis of customer behavior, identification of target audiences and optimisation of marketing strategies, with your AnalysisAsAService – AaaS.
  2. Improvement of the points of sale and processes by identifying bottlenecks, streamlining operations and maximizing revenue generation.
  3. Accurate forecasting and predicting market trends, helping companies make informed market share decisions.
  4. Identifying and prioritizing market opportunities, helping them stay ahead and gain competitive advantage.
  5. Cost reduction and profitability improvement through identification of inefficiencies in operations.
  6. Data-driven decision-making by measuring and monitoring the success of their marketing campaigns.
  7. Alignment between marketing efforts and business goals, resulting in an improvement in overall business performance.
  8. Improvement in customer satisfaction and retention through identification and resolution of customer pain points.
  9. Improvement of adaptability and responsiveness of the business model to the market changes.

How to integrate Business analysis for business model development:

  1. Defining objectives: Alignment of the business analysis process with the overall strategic goals of the organization through clear articulation of its purpose and objectives.
  2. Gathering data: Collecting relevant and reliable data from various sources, including market research, financial reports, customer feedback, and internal systems.
  3. Analyzing information: Utilizing various analytical techniques, such as SWOT analysis, cost-benefit analysis, and trend analysis, to derive meaningful insights from the gathered data.
  4. Identifying market opportunities: Identifying areas for improvement, potential market opportunities, and new revenue streams based on the analysis results.
  5. Developing action plans: Creating detailed action plans that outline specific steps, responsibilities, and timelines for implementing the proposed improvements or initiatives.
  6. Process optimization: Optimizing processes by identifying inefficiencies and bottlenecks, resulting in improved productivity, reduced costs and faster turnaround times.
  7. Market share growth: Identifying sales opportunities by analyzing market trends, customer requirements and competitor strategies in order to increase market share and gain a competitive advantage.
  8. Enhanced innovation: Identifying gaps in the market or customer needs, leading to developing innovative products or services, increasing differentiation and growth.
  9. Improving resource allocation: By analyzing resource usage and needs, we allocate resources effectively, maximizing utilization and minimizing waste.
  10. Scalability and sustainability: Identifying future growth opportunities while ensuring long-term sustainability through informed planning, risk management, and strategic decision-making.
  11. Monitor and evaluate: Ongoing monitoring of implementation progress and evaluation of the impact of changes made, with adjustments made as necessary.

When to implement Behavioral business analysis for strategic marketing development? 

When considering the integration of business analysis systems and tools, these are the typical marketing objectives that can (and should!) drive us in this direction:

  • Improved understanding of how consumers behave and prefer
  • Increased profitability due to more targeted marketing campaigns
  • Improvement of customer satisfaction and loyalty
  • Efficient allocation of resources and reduced costs
  • Data-driven insights for better decision making
  • Risk minimization through identification of potential problems and opportunities
  • Optimization of business processes and operational procedures
  • Improvement of competitiveness in the marketplace
  • Improvement of forecasting and trend analysis capabilities
  • Identification of untapped segments of the market and opportunities for market expansion
  • Efficient identification of bottlenecks in the supply chain
  • Improved consumer needs and preferences-based product design and development
  • Improvement of employee performance and productivity through behavioral insights
  • Better align marketing and selling strategies based on consumer behavior
  • Improvement of customer loyalty and reduction of customer churn
  • Implement tailored and personalized strategies for individual customers
  • Adoption of proactive customer churn prevention measures;

How do we integrate Behavioral Business Analysis for you Strategic Marketing?

We understand that the integration of new business approaches and tools can be overwhelming when the plan is for major change! Business analysis provides the insights that will help your organization make informed decisions, align your strategies with the needs of the marketplace, and ensure the successful implementation of change initiatives. You can maximize the chances of success by using business analytics early in the planning stages of these initiatives.


Let us show you how we can help you with your transition and development, step by step:

  • Designing highly personalized toolkit of reliable and valid instruments in line with your key business objectives;
  • Conducting external market research (observations, surveys and semantic research) based on the objectives to provide a basis for subsequent analysis;
  • Collecting and analyzing internal data from customer sources, when provided (e.g. sales records, customer surveys, online behavior).
  • Utilization of advanced analytics tools and techniques OR development of bespoke solutions where required;
  • Data visualization to gain actionable insights and formulate an actionable strategy;
  • Establishment of key performance indicators (KPYs) in relation to the quantitative and qualitative dimensions of marketing and sales objectives.
  • Creation of a range of solutions for market testing and evaluation of opportunities;
  • Evaluation of different strategies and approaches through A/B testing and experimentation;
  • Predicting customer behavior by developing predictive behavioral models;
  • Incorporating behavioral insights into the decision-making process on a cross-functional basis;
  • Continually monitoring and evaluating the impact of behavior analytics on business performance and making adjustments as necessary.

Let’s discuss some of the practical implications of behavioral business analytics:

  • Revenue and profitability growth
  • Improved market positioning
  • Increased customer satisfaction and loyalty
  • Improved operational efficiency
  • Identifying new revenue streams and opportunities to grow
  • Cost reduction and improved resource allocation
  • Risk minimization and risk management improvements
  • Successful product launches and market share gains
  • Better employee engagement
  • Brand reputation and perception enhancement
  • Customer lifetime value enhancement
  • Personalized marketing strategies and improved customer retention
  • Increase customer acquisition rates and customer conversion rates
  • Improved customer service and support

What are the overall benefits of Business & Behavioral Analysis for your Business Development?

The use of Business & Behavioral Analysis tools and approaches becomes critical as an organization’s business processes become more complex. Complexity can be the result of factors such as the expansion of product lines, the existence of multiple business units, the diversity of customer segments or the global nature of operations.

By assessing the impact of implementing new systems, processes or strategies on the organization’s structure, culture and people, business analysis facilitates effective change management.

It provides a framework for the measurement and monitoring of key performance indicators (KPIs) to track progress and ensure that business objectives are being met. It helps organizations gain a deep understanding of where they stand by examining the internal and external factors that affect how the organization performs:

  1. Improved decision-making: By analyzing business data and trends, business analysis enables informed and data-driven decision-making, leading to better outcomes.
  2. Increased operational efficiency: Business analysis helps identify inefficiencies and redundancies in processes, enabling streamlining and optimization for improved productivity.
  3. Enhanced customer satisfaction: By understanding customer needs and preferences through analysis, businesses can tailor their offerings to provide a better customer experience.
  4. Reduced risks: Analyzing business processes and market trends helps identify potential risks, allowing organizations to develop risk mitigation strategies.
  5. Cost savings: Business analysis enables the identification of cost-saving opportunities by eliminating unnecessary expenditures and optimizing resource allocation.

Early adoption of business analytics helps organizations identify and address potential challenges, optimize processes and make data-driven decisions. 

Stay competitive, adapt to market changes and achieve your strategic goals by investing in your data analysis!


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