Sales Workshop: Fix the missing links in your sales strategy

Is your sales strategy truly working—or is something holding it back?

Uncover the hidden factors impacting your sales and master how to refine your approach using applied psychology and economic behavior science.

Our active learning workshop will guide you through a three-step process to craft sales messages that not only land but also resonate and move people to act. Each stage includes short theoretical insights, practical exercises in small groups (3-4 people), and reflective discussions.

MASTER THE CEO SALES SKILLSET

Explore Active Learning with us.
Practice with clarity and confidence.

CHANGE. ADAPT. EVOLVE.

REGISTER NOW

Our 180- minute Sales Workshop is dedicated to the following 5 powerful questions that can reshape and modify your entire vision for the sales process:

Each segment of the webinar covers a different perspective and skill set needed to build a stable, predictable and flexible sales process. By the end of the workshop you will be able to:

Our Q&As are designed to develop leadership skills that bring clarity, intention and meaningful conversations to your sales process:

Active Listening

How do you hear what’s not being said?
Listening isn’t passive—it’s a skill that helps uncover what truly matters to your clients, team, and market. Create dynamic conversations where your words, decisions, and actions align with your value and intention.

Asking the Right Questions

Are you challenging your own thinking—or just confirming what you already know?
Unchallenged biases create blind spots, limiting growth and problem-solving power. Understanding needs and decision-making patterns starts with asking better questions.

Active Value Proposition

How do you communicate value so it’s felt, not just heard?
Your offer isn’t just a product or service—it’s the experience and trust that comes with it. Aligning hard power (systems) and soft power (influence) makes all the difference.

Active Messaging

How do you refine your message without losing authenticity?
No more scripts that don’t feel right. Your best pitch is a natural conversation that evolves based on who you’re speaking to.

Ongoing Feedback Loop

How do you know if your approach is working?
Feedback isn’t just data—it’s insight into what’s resonating and what needs refining. Learning to decode feedback patterns leads to better decisions.

Modifying in Conversations

How do you stay in control without being rigid?
True expertise means staying adaptable. No more pre-set formulas—this is about real-world conversations, real-time adjustments, and confident leadership.

• CEO looking to refine their sales strategy and leadership approach
• Solopreneur struggling to scale without losing authenticity
• Freelancer wanting to position themselves as an industry expert
• Small business owner seeking structure and sustainable growth
• Team navigating complex decision-making and business development
• Businesses struggling to balance automation with human connection
• Leader who needs to improve trust-building in a digital-first world
• Entrepreneur wanting to turn insights into action without guesswork
• Organization looking to align sales, branding, and customer experience
• Professional ready to optimize both strategy and emotional influence in business

Business psychology is flexible, adjustable, and both result and people oriented.
We work with businesses at every stage of development and every scale:
from small micro start-ips, to medium well-established businesses, to mature market leaders.

A 180 – minute deep dive with only ten seats, where we strip away the noise and focus on real strategy, real insights, and real-time problem-solving skills and knowledge.

• Live discussion, no recordings, no fluff. Bring your real-life challenges—we’ll work through them together.
• Break down each segment of our framework and apply it to your unique business context.
• Immediate feedback from a diverse group of professionals across industries, skill sets, and experience levels.
• Safe, confidential environment. No self-promotion, no sharing of sensitive information—just open, honest active learning practice.
• Discover new perspectives. Identify blind spots, refine your ideas, and gain practical strategies you can implement immediately.
• Join an ecosystem of powerful thinkers and action-takers who challenge, support, and inspire.

1. Register & Book – Register, choose a time slot, and purchase* your ticket for €350
2. Prepare – Check your confirmation email, download the Q&A guide, and complete the questionnaire we sent you by email**.
3. Join the Q&A Live – Click the access link at the scheduled time.
4. Can’t Attend? – Get a refund, reschedule, or use your credit for other Juls’ Psychology services.
5. After the Event – Receive key takeaways, extra resources, and exclusive offers.
6. Join our closed Facebook group and share your daily challenges as a CEO or business leader – no spam or self-promotion.

* Remember to check our General Terms of Use, our Privacy Policy, our Payment & Security Policy, and our Refund Policy before you purchase from Juls’ Psychology! If you have further questions regarding the Initial Consulting, please contact us at support[@]julspsy.com

**Our booking system is automated. Our team will only contact you to after you have read, understood, agreed to, and filled out the terms in the event form. Check the box to indicate you agree. If you refuse, you can contact us for a refund.

1. Watch our free webinar to discover the step-by-step framework of Juls’ Psychology that we use to create your webinar experience.
   
2. Join our Q&A Session, designed to empower CEOs, small business owners and entrepreneurs who want to start asking the right questions.
3. Master your skills and find professional support in our Strategic Sales Workshop

The Workshop is designed to help you build a framework that goes beyond selling – it builds trust, credibility and long-term business power. Business psychology is about understanding human perception in business, and with 15 years’ experience as applied psychologists, we uncover the missing links in your sales strategy from multiple angles:

• Your perspective as a CEO
• Insights from other business leaders
• Industry-specific requirements
• Your brand’s customers’ expectations

If you’re ready to make meaningful, strategic changes, this live workshop & training session will challenge your perspective, refine your approach and give you the tools to align your sales strategy with your business objectives.

Julika Novkova, PhD

Business Psychologist / CEO of Juls’ Psychology

Business Consulting & Development
Researcher & University Lecturer Executive Trainer & Mentor

Meet Juls

Radina Walsh

Organizational Psychologist / CEO of Vox Advisory

Career & Talent Strategist
Educator & Trainer

Meet Radi

From 5

We are proud of our 15-year track record of success. While we don’t achieve every goal, we’re relentless in pursuing excellence.

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Blue Ocean Brands

We are the innovators you need to turn your business idea into a market disruptor. Make your ideas stand out.

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Confidentiality and NDA

Confidentiality is key to our success. We work under strict NDAs to protect the data and competitive advantages of our clients.

Thank you for giving me the sparks to smile and light my flame of hope through your ideas for additional uses of the products and services I already use, and through your motivations for the creative process itself! The good thing is that I implemented some of them the same day and I think I got a good price for them!

A great professional and a wonderful person! I am so grateful for the energy, the support and the human touch!
So talented and dedicated!
I wish everyone the pleasure of working with Juls.

I met Juls through her other clients who were happy to work with her and achieve good results.
During our meetings she helped me to clarify my overall concept, to structure my business strategy, to gain confidence and to see the sense of what I do in a new way. She inspires me.
Thank you, Julika, for the valuable advice and warm support!

I highly recommend Juls to anyone looking for their answer. Meeting her can be a turning point in your personal development!

Juls,
Thanks to people like you, I believe in the goodness and purpose of myself! I hope I will soon be resourceful enough to be useful and helpful like you! Thank you for your understanding and patience!
See you soon!

Hello, Juls!
I am blessed to have found you and grateful to have you! I can already say from experience that with your help, people who trust you run their marathon of personal and professional growth more easily and confidently!
I am very grateful for your patience with me!

Thank you for your support! You are wonderful!
I came with the following expectations: personal support,
guidance on what to work on.
I left with the satisfaction of your ideas, the path laid out, the tasks on a personal level. I feel more energized, with more
inspiration, with more self-confidence. Greetings! Beautiful day!

The most dedicated, energetic and thoughtful leader I have met in Bulgaria – it has been a real pleasure partnering with Juls and learning from her experience. She is an endless resource of ideas, practical tips and knowledge, but most importantly true support which makes the work easy and enjoyable. Highly recommend Juls for her professionalism, positive energy and commitment to success!

Juls strikes me as a dedicated, confident, and communicative person. It was during time of starting a project for a team training. I feel confident in stating that she is an excellent expert in profiling personality and an outstanding professional by delivering the most proper and motivational feedback.

I met Juls in a moment when my business was going down. I was poor at sales and the income became less and less. Juls helped me analyze my current busines and helped me create a new strategy for it. I have never asked myself the questions she asked and thus made me re-think the vision of my business and to build a whole new business strategy. She was so positive and trusting me that I started to believe that I can revive my business and make it profitable again.

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Don’t let your ideas get stuck—join our Q&A Live Session! We’ll reach out to help you clarify your vision and turn it into action.