CELEBRATE EVEDYRAY WINS

You are a brave visionary who sees opportunities and makes decisions that matter,
not just for today, but for the future.

Join our global research and make a difference.
Be a voice of modern success.

Change. Adapt. Evolve.

Launch the survey

Join our global research study—led by Dr. Julika Novkova, Ph.D., and the Juls’ Psychology Research Team —and help us uncover the mindset, habits, and strategies of the world’s most daring and thoughtful business leaders. This is about showcasing how modern business minds think, adapt, and innovate in an ever-changing world.

Your mindset is a powerful legacy you can pass on to the next generation of leaders, shaping their decisions, fostering innovation, and encouraging bold risk-taking. We’ve created a global vault where aggregated, anonymous data will reflect the impact of your everyday decisions.

The effort you make today will leave a lasting mark on the leaders of tomorrow.
#YouMatter

Our study focuses on the personality, mindset, and habits of business leaders, aiming to help the next generation of CEOs & business leaders thrive in today’s fast-changing world.

If you identify as a leader responsible for making critical decisions and navigating complex professional ecosystems, your perspective is invaluable to this study. Eligible participants include:

• CEOs, entrepreneurs, and business owners
• High-level managers and executives
• Freelancers and solopreneurs

Your insights as a decion-maker are invaluable.

Because we know you’re:

• A Critical Thinker: You don’t just take things at face value—you question, analyze, and seek deeper understanding. Always curious, always learning, you push boundaries and elevate conversations.
• A Risk-Taker: You have the courage to step into the unknown, making bold decisions where others hesitate. You thrive in uncertainty, finding growth in challenges and opportunities in adversity.
• An Innovator: You see solutions and possibilities where others see obstacles. Always looking ahead, you chart new paths and embrace creative thinking to drive meaningful progress.
• A Change-Maker: You’re not just here to maintain the status quo—you’re here to redefine it. By building solutions that have a lasting impact, you’re shaping what success looks like for future generations.
• A Powerful Brand Voice: Your words inspire action. You speak with authenticity and passion, moving others to think differently, dream bigger, and act boldly.

Your voice matters because you are the future of leadership. Your mindset, decisions, and vision set the tone for what’s next in business and beyond.

This study involves a scientifically designed questionnaire that will take approximately 20 minutes to complete. While comprehensive, the survey is structured to ensure a smooth and engaging experience.

• Informed Consent and Confidentiality
  • Voluntary Participation: You may choose to withdraw at any time.
  • Anonymity: No personal data is tracked.
  • Confidentiality: Responses are stored securely, used only for aggregated analysis, and accessed exclusively by our research team.
• Data Protection:
  • All responses are stored securely and remain completely anonymous.
  • Access to your responses is strictly limited to our research team.
  • No personally identifiable information will be recorded.
  • Results will be aggregated to ensure that individual responses cannot be traced.

Our approach integrates methodologies from personality psychology, business psychology, organizational psychology, and economic behavior. These disciplines help us understand how leaders address modern challenges and solve their typical issues.

After Phase 1, we were able to offer nearly 300 free psychological trainings and practical guides over the past seven years, specifically adapted for our local leaders. These resources continue to be read and used today, and we consistently update, refine, and translate them to serve our global network through the blog section here – Juls’ Psychology.

Stage 2 data will help us:

• Validate and develop FREE tools to foster flexibility in decision-making and leadership.
• Identify key psychological determinants that influence the business leaders everyday life.
• Create free, accessible PsyTrainings and practical articles that address the modern leaders’ challenges.
• Provide actionable strategies & applied tools for improving adaptability in dynamic global environments. 

Thank you for contributing to our mission of empowering future business leaders through applied business psychology:

1. Click the link below to access the questionnaire.
2. Read our Instructions and Informed Consent Framework to proceed with confidence.
3. Subscribe to our newsletter below for updates on research progress and exclusive outcomes. All results are shared for free at JulsPsy.com/BusinessPsychology – we deliver these insights directly to your inbox after subscription, without spam.

Help us amplify the message that the Human2Human perspective in business is essential for true creativity and innovation. Together, we can resist the pressure to become hyper-productive shells and instead focus on staying vibrant, authentic, creative, adaptive, and resilient.

After our call to gather a larger sample—so you don’t end up reading tools that don’t match your needs—we were flooded with questions about how to help.

Here’s the answer:

Just share the link in personal profiles, newsletters, groups, podcasts, and invite thoughtful leaders to share with us how they make their decisions.

We’d love to work together to explain how science – especially applied science – comes to life and why it’s so important to us humans, to the human side of our daily lives. Feel free to contact us and invite us to an open discussion. Thank you for contributing!

Our true freedom lies in nurturing the ability to develop new ideas and bring them to life.

Change. Adapt. Evolve.

Many business leaders today are struggling to keep pace with the rapid changes of our time. The integration of AI into daily life has made them hyper-productive but has also left them questioning their value, purpose, and uniqueness.

We believe in the unmatched power of human creativity, wisdom, and innovation. Humans possess values, needs, and desires that only other humans can truly understand. Business is not just about efficiency; it’s about meaning, purpose, and the transformative power of ideas.

Our mission is to preserve what makes people distinctly human and to help leaders adapt and evolve in ways that honors their individuality, rather than turning them into hyper-delivered assets. We want to ensure that business leaders don’t just keep up with the future—they shape it with a deep sense of belief in themselves and their ideas.

We do not use our knowledge to be gatekeepers and sell it in the form of overpriced development programes. We don’t sell our data to third parties, and we try to make people more aware, focused and rational about satisfying their needs.

For 7 years after Stage 1, to support our local business leaders, we created and delivered more than 300 free and comprehensive free professional articles and PsyTrainings. Now our kids are grown and we have time to share the knowledge and understanding we have gained. We take our mission to a global level.

Our business model is transparent, monetizing through the development of practical, highly personalized tools derived from the very same data we openly share—data that anyone can use to create their own solutions.

We empower people to truly understand their needs, helping them master their personality and navigate their day-to-day operations more effectively and efficiently. By combining business science, economic behavior, and applied psychology, we focus on what matters most: the human side of business.

We envision a future of business where leaders are willing to invest in their humanity as the most powerful tool for innovation and progress, and we are happy to support them side by side on this journey. It’s not so easy to navigate your inner world, we know. To better understand themselves, people need applied tools and a personal touch, designed by other people, who fully understand what it means to be a business leader and what their journey is.

Many business leaders feel isolated after achieving great success, unable to connect with others in a safe and genuine way. Power and respect in business come at a price—everyone knows what it takes to reach the top, but only a few walk the path, and even fewer climb to the very summit. This journey often leaves them feeling deeply alone.

We work with many hyper-successful global leaders and understand their struggle to fully open up and share their vulnerable side. Talking about the hard work, difficult choices, sacrifices, and losses can feel impossible when surrounded by expectations of perfection.

These leaders often have fewer close relationships with people who genuinely celebrate their victories. Their goals and dreams seem so big to others that their success can unintentionally create distance rather than connection.

We’ve gathered their stories—their ideas, struggles, and triumphs—and we’re building a legacy that hopes for a future where success doesn’t divide us but unites us, inspiring connection, understanding, and shared joy.

After all, business leaders are humans who are brave enough to master their dark sides and work with their entire potential, knowing that true success starts with the belief that you matter and that you can.

We are here to stay and help business leaders change, adapt and evolve every step of the way, protecting their human vulnerability and productivity, helping them be even more innovative, creative and curious. We believe in human ideas and business leaders are the agents for our shared future growth, while we are the support team for peak performance.

Because #YouMatter!

Want to support our research?

Juls’ Psychology is an independent research team, entirely self-funded and driven by a mission to make science accessible to all. We believe human needs should always take precedence over commercial goals, which is why our entire Juls’ Psychology section is free for non-commercial use.

We fund our work through eBooks and eConsulting services, solving real problems for clients while keeping our research and tools open to the public.

Our commitment extends beyond business—offering free services to support survivors of domestic violence, free mentorship for young CEOs under 25, and a 50% discount to female business leaders on maternal leave to support their business growth to support their professional role in one of the happiest time of their life, when they are also most unstable economically.

Our commitment goes far beyond business—it’s about creating meaningful impact where it’s needed most:

We offer free services to support survivors of domestic violence, ensuring they have the tools to rebuild and thrive.
We provide free mentorship for young CEOs under 25, empowering the next generation of leaders to take bold steps toward their dreams.
We extend a 50% discount to female business leaders on maternal leave, supporting their professional growth during one of the happiest yet most economically unstable times of their lives.

Through these initiatives, we aim to uplift, empower, and create opportunities that drive both personal and professional success for people who truly need help.

Every tool and article here is created by human experts to connect meaningfully with our audience. If you believe in our mission, consider supporting us through Patreon.
Together, we can make a difference!

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Thank you for giving me the sparks to smile and light my flame of hope through your ideas for additional uses of the products and services I already use, and through your motivations for the creative process itself! The good thing is that I implemented some of them the same day and I think I got a good price for them!

A great professional and a wonderful person! I am so grateful for the energy, the support and the human touch!
So talented and dedicated!
I wish everyone the pleasure of working with Juls.

I met Juls through her other clients who were happy to work with her and achieve good results.
During our meetings she helped me to clarify my overall concept, to structure my business strategy, to gain confidence and to see the sense of what I do in a new way. She inspires me.
Thank you, Julika, for the valuable advice and warm support!

I highly recommend Juls to anyone looking for their answer. Meeting her can be a turning point in your personal development!

Juls,
Thanks to people like you, I believe in the goodness and purpose of myself! I hope I will soon be resourceful enough to be useful and helpful like you! Thank you for your understanding and patience!
See you soon!

Hello, Juls!
I am blessed to have found you and grateful to have you! I can already say from experience that with your help, people who trust you run their marathon of personal and professional growth more easily and confidently!
I am very grateful for your patience with me!

Thank you for your support! You are wonderful!
I came with the following expectations: personal support,
guidance on what to work on.
I left with the satisfaction of your ideas, the path laid out, the tasks on a personal level. I feel more energized, with more
inspiration, with more self-confidence. Greetings! Beautiful day!

The most dedicated, energetic and thoughtful leader I have met in Bulgaria – it has been a real pleasure partnering with Juls and learning from her experience. She is an endless resource of ideas, practical tips and knowledge, but most importantly true support which makes the work easy and enjoyable. Highly recommend Juls for her professionalism, positive energy and commitment to success!

Juls strikes me as a dedicated, confident, and communicative person. It was during time of starting a project for a team training. I feel confident in stating that she is an excellent expert in profiling personality and an outstanding professional by delivering the most proper and motivational feedback.

I met Juls in a moment when my business was going down. I was poor at sales and the income became less and less. Juls helped me analyze my current busines and helped me create a new strategy for it. I have never asked myself the questions she asked and thus made me re-think the vision of my business and to build a whole new business strategy. She was so positive and trusting me that I started to believe that I can revive my business and make it profitable again.